Danielle Vincent is an eccentric, multi-potentiate entrepreneur who co-founded Outlaw, a soap and personal care company known for bold, unconventional scents like campfire, whiskey, and leather. Think less “spa day” and more “you just rode into town on a motorcycle and punched the sky.”
She’s got a strong personal brand — mostly due to her hand-crafted, signature red rhinestone eyewear — and she left a corporate job (she worked at Oprah’s network, no big deal 💅 ) to build something aligned with her creative spirit.
People online talk about how she blends storytelling, scent, and branding in a way that’s both fun and deeply emotional.
She’s also written a book, done some tech-y stuff (Mozilla, developer outreach), and just recently closed down Outlaw after a solid 11-year run. Based on interviews and blog posts, she’s clearly introspective, brave as hell, and always looking for the next meaningful thing. She's currently elbow-deep in AI-enabled web app development, AI for Mental Health, and various neuroscience research papers about long-term cognitive performance.
Her ability to talk about herself in the third person is so stunted that she often turns to ChatGPT for assistance.